New 3in1 Coffee Trend
As the consumers got bored
with the standard fares of Spray Dried Coffee, non-dairy
creamer and refined cane sugar, 3in1 producers are now creating
variations to the standard fares.
Instead of using
spray dried coffee, freeze dried coffee is now
being introduced to produce premium and better
tasting 3in1 coffeemix. Health ingredients such as
Ginseng, Lingzhi, Collagen, Oligofructose, Vitamin,
Calcium and Tongkat ali are being added to add
health claims to the products. 3in1 coffeemix
with healthy slant are particularly popular with
multi-level marketing companies in Asia. But we are seeing
more and more of these products being sold in larger
supermarkets nowadays.
Finely ground roast and ground coffee powder
are added in some 3in1 brands. The roast and ground powder
gives more punch and body to the instant coffee mix.
Whereas most non dairy creamer is only
soluble in hot water, there are now non dairy creamers that are
completely soluble in cold water. With the advancement of cold
soluble non dairy creamers, we will see more 3in1 coffee mixes
produced along the line of ice coffee blend.
This is likely to set a new trend in cold
soluble 3in1 coffeemix. Think about Starbucks' Frappuccino, and
one has a good picture of what is to come.
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